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Customer Loyalty Reward System for Gasoline Stations

IP.com Disclosure Number: IPCOM000004516D
Publication Date: 2001-Jan-04
Document File: 1 page(s) / 10K

Publishing Venue

The IP.com Prior Art Database

Abstract

Gas stations have strong incentive to create a base of loyal return customers to support their establishment. One means of providing customers incentives to return is by creating direct incentives such a loyalty rewards, where the customer receives discounts or free items after they have purchase a pre-determined amount of gasoline. Conventional loyalty reward systems such as those providing consumer discounts for the use of a retailer's credit card can be inconvenient and time consuming to join resulting in relatively low rates of consumer participation. The present invention is a customer loyalty reward system for gasoline stations. Customer purchases are automatically recorded from billing information and stored in a customer reward database that records the total purchasing activity of the customer at the gasoline station.

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Customer Loyalty Reward System for Gasoline Stations

Gas stations have strong incentive to create a base of loyal return customers to support their establishment. One means of providing customers incentives to return is by creating direct incentives such a loyalty rewards, where the customer receives discounts or free items after they have purchase a pre-determined amount of gasoline. Conventional loyalty reward systems such as those providing consumer discounts for the use of a retailer's credit card can be inconvenient and time consuming to join resulting in relatively low rates of consumer participation.

The present invention is a customer loyalty reward system for gasoline stations. Customer purchases are automatically recorded from billing information and stored in a customer reward database that records the total purchasing activity of the customer at the gasoline station.

Figure 1 Customer loyalty reward system for gasoline stations

In Figure 1 customer loyalty reward system for gasoline stations 100 is shown. The customer purchases gasoline at automated gasoline pump 110, which allows for electronic payment of purchase. Automated gasoline pump 110 transmits the customer's identity and purchase amount to C.P.U. 120 when bill is paid using electronic means that allows for unique identification of the customer. C.P.U. 120 retrieves information on total previous purchases of customer from customer loyalty database 130 and updates records on total purchases of customer in customer loyalty database 130, including current purchase. C.P.U. 120 then displays on display screen of automated gasoline pump the customer's total rewards. If the billing information does not uniquely identify the customer, the customer's name can be manually recorded into customer reward database 140.