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THE ABILITY OF RETAILERS TO ENHANCE A MANUFACTURERS COUPON THROUGH THE USE OF BISTATIXĂ” TECHNOLOGY

IP.com Disclosure Number: IPCOM000005057D
Original Publication Date: 2001-Aug-03
Included in the Prior Art Database: 2001-Aug-03
Document File: 1 page(s) / 32K

Publishing Venue

Motorola

Related People

Tim Collins: AUTHOR [+4]

Abstract

THE ABILITY OF RETAILERS TO ENHANCE A MANUFACTURERS COUPON THROUGH THE USE OF BISTATIXĂ” TECHNOLOGY

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THE ABILITY OF RETAILERS TO ENHANCE A MANUFACTURER'S COUPON THROUGH THE USE OF BISTATIX( TECHNOLOGY

By Tim Collins, Joseph F. Wodka, Miles R. Jackson, Chun-Tak Fan

Use of redeemable coupons to attract consumers has occurred for decades. Typically, the distribution of the coupon to the consumer occurs in a number of forms. One of these forms involves the insertion of the coupon in the box of the item or as part of the packaging. The consumer would either cut out the coupon or remove from the box for use at a later time. Further retailers offer coupons in an attempt to promote certain products, entice customers to visit more frequently, and as a customer retention method.

Generally the distribution of coupons by the retailer may involve a number of different methods such as point-of-sale printing, distribution of coupon sheets upon entry, or through external means such as periodicals and newspaper inserts that the user must clip in addition to the manufacturer's coupon.

With the application of Motorola's BiStatix(tm) RF identification (RFID) technology with programmable memory, customized retailer information can be embedded in BiStatix(tm) equipped, manufacturer provided, coupons in the store environment. BiStatix(tm) equipped coupons within products that sit on store shelves that have been equipped with BiStatix(tm) readers and writers can be customized to existing promotional objectives and modified based upon the promotion of the day or time of day. Coupons can be updated by the retailer while sitting on the shelf or during the checkout process at the point-of-sale terminal.

This is a novel method for retailers to further expand the capability of a manufacturer's coupon that has been equipped with Motorola's BiStatix(tm) RF identification (RFID) technology. One or more fields of programmable information within the BiStatix(tm) tag can be designated for retailer-specified modification to the value of the manufacturer's coupon. This permits the retailer to offer higher value to preferred customers. By offering higher-value coupons, retailers may entice customers to visit more frequently. The proposed method allows the retailer to enhance an existing coupon without the need to print and distribute separate coupons that are often lost and need to be sorted and stored in addition to the manufacturer's coupon.

The BiStatix(tm) apparatus within the printed coupon material can be programmed by the retailer to promote it's various goals. Programmed features can include:

Higher-value discount if coupon redeemed on successive trip at same business facility.

Higher or other promotional value if redeemed at partner business facility.

Provide additional discount if certain other items are included in purchase.

Extend the manufacturer's expiration date and honor discount if redeemed at same facility.

Embed point values or promotional contest criteria that can be used for promotional contests.

Multiplier factor or code that allows increase of coupon value or other criteri...