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A SHOCK PAD AS A SWITCH ACTUATOR SPRING AND RETAINER

IP.com Disclosure Number: IPCOM000007428D
Original Publication Date: 1995-Jul-01
Included in the Prior Art Database: 2002-Mar-26
Document File: 3 page(s) / 115K

Publishing Venue

Motorola

Related People

Don Guthan: AUTHOR [+3]

Abstract

As competition in the paging industry becomes more fierce, a product which merely meets a cus- tomer need is no longer good enough. The product must now go beyond fulfilling a need to the point of creating customer delight. Creating this customer delight in a way that is both cost effective and relia- ble is at the heart ofour competitive advantage. This paper shows how it is possible to use an existing part in a new way which will assist in creating cus- tomer delight while reducing cost and increasing reliability.

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Page 1 of 3

M-ROLA Technical Developments

A SHOCK PAD AS A SWITCH ACTUATOR SPRING AND RETAINER

by Don Guthan, Brian Conti and Martin McCluskie

  As competition in the paging industry becomes more fierce, a product which merely meets a cus- tomer need is no longer good enough. The product must now go beyond fulfilling a need to the point of creating customer delight. Creating this customer delight in a way that is both cost effective and relia- ble is at the heart ofour competitive advantage. This paper shows how it is possible to use an existing part in a new way which will assist in creating cus- tomer delight while reducing cost and increasing reliability.

  In some products, a switch is chosen because of its superior tactile feedback qualities. These tactile qualities are just part of going beyond the customer need to activate a switch to the point of delighting the customer with a quality feel. The other portion of the switch activation system is the actuator itself By providing a button which is ergonomically accept- able in conjunction with the superior tactile feed- back, a customer will be delighted as long as the button works reliably.

Activation Area

Weld Area

Fig. 1

a Moloroia. 1°C. 19%

32 July I995

[This page contains 14 pictures or other non-text objects]

Page 2 of 3

@ MmROLA Technical Developments

Fig. 2

Figures 1 and 2 show a switch actuator which is

designed to be welded into a housing. The dashed oval, shown in Figure 1, is the actuator button which protrudes through the housing opening. As shown in Figure 2,...