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Browse Prior Art Database

RANDOM DISPLAY OF ADVERTISEMENT

IP.com Disclosure Number: IPCOM000008980D
Original Publication Date: 1999-Jan-01
Included in the Prior Art Database: 2002-Jul-29
Document File: 2 page(s) / 74K

Publishing Venue

Motorola

Related People

Jack Indekeu: AUTHOR [+2]

Abstract

Future pagers will offer FlexTM Suite-based advertising. One aspect of this protocol allows a Data Center to download 'advertising-based-mes- sages' to a pager, and then associate particular addresses or Flex SuiteTM 'topics' with particular advertisements. The advertisement is to be present- ed before, during, or after the associated message is read by the user.

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MO7VROLA Technical Developments

RANDOM DISPLAY OF ADVERTISEMENT

by Jack lndekeu and James Hymel

  Future pagers will offer FlexTM Suite-based advertising. One aspect of this protocol allows a Data Center to download 'advertising-based-mes- sages' to a pager, and then associate particular addresses or Flex SuiteTM 'topics' with particular advertisements. The advertisement is to be present- ed before, during, or after the associated message is read by the user.

PROBLEM

  The user will grow accustomed to the presenta- tion of the advertisement and may tend to ignore the ads when they appear if always presented at the same point while reading a message, i.e. at the beginning of the message or end of the message.

appeat; and may pay more attention to the ad when it does appear. This 'randomness' can be arbitrarily calculated as each line of text is displayed. The pager may warn the user with a suitable phrase that the message is about to be interropted, before the advertisement is presented.

  For example, as shown in Figure 1, the pager receives a Message. The pager determines the num- ber of lines of display in this message. The pager uses a seed to randomly determine after a particular line of the message is displayed to display an associ- ated advertisement. The user begins reading the message. After the 'randomly selected' line of the message is displayed, the advertisement is dis- played.

SOLUTION Another variation of this feature would be to tag the incoming message...