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Information service combined with advertisement over PSTN and it's billing method

IP.com Disclosure Number: IPCOM000014046D
Original Publication Date: 2000-May-01
Included in the Prior Art Database: 2003-Jun-19
Document File: 2 page(s) / 31K

Publishing Venue

IBM

Abstract

···Disclosed is a method to provide free or low cost Information Service combined with advertisement over PSTN. As of today, access to the charged information site over PSTN like Dial Q2 results in billing charge for both contents and telephone call to Users(*1). Due to this heavy burden to the user, Information Service application over

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  Information service combined with advertisement over PSTN and it's billing method

···Disclosed is a method to provide free or low cost Information Service combined
with advertisement over PSTN. As of today, access to the charged information site
over PSTN like Dial Q2 results in billing charge for both contents and
telephone call to Users(*1). Due to this heavy burden to the user, Information
Service application over

     PSTN has been very limited. If the user can make use of Information Service
free of charge or low cost, many variety of information service are expected to
be into this market.

Folloing chart is an example of Information/Money Charge flow among Contents Provider, Ad

Information Flow

Advertiser

|

|Advertisement

|

                              Contents(*3) v Contents+Adver
Contents Provider<------------------->Service Provider<--------------->End User

Money Charge Flow( assuming in case of free of contents charge to End User)

Advertiser

|

|$ Charge for adver

|

                       $ Charge for Contents(*3) v $ Charge for Tel
Cotents Provider<-------------------->Service Provider<·---------------End User

*1:In case of Comuunication Carrier holds Contents Provider,only charge for Contents may b
*2:Assuming Communication Provider hold Service Provider in above flow though anyone can t
*3:Contents itself can be hold in the site of Contents Provider or in the site of Service

Here assumes the former case.
In the latter case, the actual pay for Contents Provider would be Charge for Contents

Current charge method is assuming End User owes both Contents charge and Charge for teleph
valuable for End User to pay can enter into this market. That is, current method is not ac
Information Service. This cost barrier for Contents Provider and End User can be cleared b
expect the End User surely listen the advertisement because it is played back serially(*4)
Charging method is to be based on access count considering this is ON DEMAND(*5) informati
how many times the site is accessed (Not how long) and Advertiser is charged accordingly.(

It was difficult to measure how many audience listen/watch the advertisement in current br
(An audience research on T...