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Pervasive Shopping Assistant

IP.com Disclosure Number: IPCOM000014239D
Original Publication Date: 2001-Apr-01
Included in the Prior Art Database: 2003-Jun-19
Document File: 2 page(s) / 50K

Publishing Venue

IBM

Abstract

Up selling, cross sells, product pricing, and production location are common problems for store marketers and their clients. From a stores perspective, how would you make a suggestion for another product if a certain product is out of date? Many times, up selling and cross sells are accomplished through printed flyers or expensive displays. Printing coupons and specials requires overhead. From a consumer’s standpoint, many users have problems locating items in a store, often miss items on their shopping list, or the user wants to know what to cook with certain items. As mentioned above, there is a plethora of problems with the current shopping experience. How can a store dynamically sell products while enhancing the shopper experience?

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Pervasive Shopping Assistant

  Up selling, cross sells, product pricing, and production location are common problems for store marketers and their clients. From a stores perspective, how would you make a suggestion for another product if a certain product is out of date? Many times, up selling and cross sells are accomplished through printed flyers or expensive displays. Printing coupons and specials requires overhead. From a consumer's standpoint, many users have problems locating items in a store, often miss items on their shopping list, or the user wants to know what to cook with certain items. As mentioned above, there is a plethora of problems with the current shopping experience. How can a store dynamically sell products while enhancing the shopper experience?

The proposed solution is a pervasive shopping assistant used for in store shopping. In a typical shopping experience, the customer would enter the store. The pervasive device would communicate via a wireless connection to a server that would inform the user of any specials for the day. These specials can be dynamically generated, and they give the store the ability to market locally, regionally, and nationally at an inexpensive rate. If the user has a shopping list entered, it is sent to the server. The server then checks the list for out of stock items or possible up sell items. If an item is out of stock, it will inform the user, and it will list alternative items if they are available. It may also su...