Browse Prior Art Database

Hospitality Customer Information System Data Model

IP.com Disclosure Number: IPCOM000014512D
Original Publication Date: 2000-Dec-01
Included in the Prior Art Database: 2003-Jun-19
Document File: 2 page(s) / 42K

Publishing Venue

IBM

Abstract

Disclosed is a unique data model which can serve as the foundation for various customer information systems and related applications in the travel industry. The data model defines the content and structure of a database capable of being used in a variety of applications in support of hotel or associated business partner marketing objectives. The IBM Hospitality Customer Information System Data Model has uniquely consolidated a broad set of customer-related data elements into a single structure. Each element is fully defined and described, and hotel industry business rules are embodied in the structure. Prior to the availability of the IBM Hospitality Customer Information System Data Model, developers of customer information systems and related applications in the hotel industry were required to identify, define, and describe all of the data elements which might be required, and identify and document all relevant business rules. The IBM Hospitality Customer Information System Data Model is composed of 80 entities, comprising 1305 attributes, grouped into 9 primary subject areas. The subject areas are:

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 57% of the total text.

Page 1 of 2

Hospitality Customer Information System Data Model

  Disclosed is a unique data model which can serve as the foundation for various customer information systems and related applications in the travel industry. The data model defines the content and structure of a database capable of being used in a variety of applications in support of hotel or associated business partner marketing objectives.

The IBM Hospitality Customer Information System Data Model has uniquely consolidated a broad set of customer-related data elements into a single structure. Each element is fully defined and described, and hotel industry business rules are embodied in the structure.

Prior to the availability of the IBM Hospitality Customer Information System Data Model, developers of customer information systems and related applications in the hotel industry were required to identify, define, and describe all of the data elements which might be required, and identify and document all relevant business rules.

The IBM Hospitality Customer Information System Data Model is composed of 80 entities, comprising 1305 attributes, grouped into 9 primary subject areas. The subject areas are:

1. Campaign Management: direct marketing campaigns and responses
2. Channels: distribution and contact channels
3. Customer: individual and corporate customers
4. Customer Demographics: age, employment, nationality and other customer attributes
5. Loyalty Marketing: membership of loyalty programs and member activity
6. Lo...