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Definition and marketing of mobile phone or vehicle tracking information containing an average daily commute database

IP.com Disclosure Number: IPCOM000014519D
Original Publication Date: 2000-Jun-01
Included in the Prior Art Database: 2003-Jun-19
Document File: 2 page(s) / 28K

Publishing Venue

IBM

Abstract

Definition and marketing of mobile phone or vehicle tracking information containing an average daily commute database

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This is the abbreviated version, containing approximately 91% of the total text.

Page 1 of 2

Definition and marketing of mobile phone or vehicle tracking information

containing an average daily commute database

This disclosure defines an approach for
creating customer or subscriber profiles
containing daily commute patterns and the
possible use of such a database. The
usefulness of this database assumes the
customer or subscriber has a fairly
regular pattern of travel that is repeated
on a weekly basis.

The information for the database is
retrieved from tracking mobile phone
positions using integrated GPS (global
positioning system) devices. The latitude
and longitude information is transmitted
back to a base station and cross
referenced to individual streets or
parking lots. A database record is then
created with, 1) the time and location the
mobile unit entered the street or parking
lot, 2) the street or parking lot
identification, and 3) the time and
location the mobile unit exited the street
or parking lot. A new record is created
for each street traveled on in a 24 hour
period. The set of database records for a
single 24 hour period is considered the
'actual' daily commute pattern for a
customer. The actual commute patterns for
several weeks are then statistically
merged to create 'average' daily commute
patterns for each day of the week. The
average daily commute pattern database can
then be used to predict the location of
the subscriber at any time of day on any
day of the week.

The information in the average daily
commute database can then be sold for
targeted advertising and oth...