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The use of pervasive computing, data warehousing, GIS, 1to1 messaging, and a preference engine to allow customers and products to locate each other.

IP.com Disclosure Number: IPCOM000014598D
Original Publication Date: 2001-Apr-01
Included in the Prior Art Database: 2003-Jun-19
Document File: 2 page(s) / 39K

Publishing Venue

IBM

Abstract

Idea of disclosure

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  The use of pervasive computing, data warehousing, GIS, 1to1 messaging, and a preference engine to allow customers and products to locate each other.

Idea of disclosure

For customers and products that are compatible to find each other is sometimes difficult or impossible. It may be necessary for a customer to shop many different places to be able to find products that are complimentary to each other. By allowing a pervasive computing device such as a cell phone or palm device to be linked to a GIS system via either a wired or wireless connection it is possible to locate items either in a geographic area or within a store or mall setting. Then if this same system is linked to a data warehouse, questions can be asked that will allow a customer to find a product or products of choice at the closest location to him and at a price and size or color that he might wish to have. Finally, the information that has been requested can be linked to a preference engine such that complimentary products to the product desired could be selected and presented to that customer such that cross selling could occur. All of the above, would allow 1to1 marketing to occur on the fly and also allow for follow on personal marketing to occur to this customer after purchases have been made to entice the customer to return for additional items. This would also allow for transaction level data to be used to enhance inventory control.

This invention allows a customer to more easily and in a less time consuming way be able to select products that he needs. It allows a store or group of stores to communicate directly to a customer on a 1to1 basis for follow on sales to an initial purchase on the fly or by later communication in the form of follow on marketing. It allows for better inventory control because monitoring of sales are linked to when those sales occur and with what different items these sales are linked. It allows for the linking of customers directly to inventories for these customers to more easily find items desired and without human intervention in the process. In the past, the only way to solve customer 1to1 marketing problems has been either to know the customer and his preferences or to use data mining technologies to identify in a data...