Browse Prior Art Database

Smart Promotional Side-Bar for e-Commerce

IP.com Disclosure Number: IPCOM000015071D
Original Publication Date: 2002-Oct-03
Included in the Prior Art Database: 2003-Jun-20
Document File: 3 page(s) / 49K

Publishing Venue

IBM

Abstract

Smart Promotional Side-Bar for e-Commerce Web Pages Abstract: Disclosed is method for optimizing the content of the side bar for video rental e-commerce web sites, by personalizing the content based on activity made in the current customer e-commerce session, customer profile, and relevant movie title information. Overview:

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Smart Promotional Side-Bar for e-Commerce

Smart Promotional Side-Bar for e-Commerce Web Pages

Abstract:

Disclosed is method for optimizing the content of the side bar for video rental e-commerce web sites, by personalizing the content based on activity made in the current customer e-commerce session, customer profile, and relevant movie title information.

Overview:

Online video rental web sites are typically made up of a side bar as well as a main display area. The side bar is used to display such things as a set of search controls, some featured movie titles list, or promotional
offers.

Since the main purpose of online video rental applications is to generate rental business by promoting relevant titles where possible, making optimal use of the side bar to list those titles a particular user may be interested in renting based on some actions the user made while visiting the web site would be of paramount importance.

IBM Video Online for e-Business provides a smart promotional side bar that optimizes the concept of promoting relevant titles. The idea is to dynamically adjust the content of the side bar based on what is displayed in the main area since what is being displayed there was based on customer actions / selections made.

The content of the side bar is compromised of multiple short list of titles showing those titles that are not rented or reserved by the customer. In summary, the type of lists shown is based on the context of the main area, while the content of the lists are affected by the customer profile, hence the intelligent feature of the promotional side bar.

Detailed Description

To better illustrate this solution, the side bar content is detailed bellow based on the possible things that may be show in the main area as follows:

1. Movie Title Information in Main Area The main area typically displays a detailed and specific title information based on a customer's explicit request for information for a particular title. Video Online's smart promotional side bar content would include: - Short list of titles of similar story theme

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- Short list of popular titles of same genre - Short list of titles by same actors - Short list of titles by same director - Short list of titles by same producer - Short list of titles by same writer


2. Cast/Crew Information in Main Area The main area typically displays a detailed and specific cast/crew information based on a customer's explicit request for information for a particular movie title cast/crew. Video Online's smart promotional side bar content would include:
- Short list of most popular titles for this cast/crew - Short list of upcoming titles for this cast/crew...