Browse Prior Art Database

Retail Product Locator

IP.com Disclosure Number: IPCOM000015190D
Original Publication Date: 2002-Feb-09
Included in the Prior Art Database: 2003-Jun-20
Document File: 1 page(s) / 34K

Publishing Venue

IBM

Abstract

Disclosed is a system to aide in locating retail items in large, super store environments. The disclosed system would make use of bar code technology which is on all retail items, combined with a 3 dimensional locator designation of the store to provide the consumer with a map to find the product for which they are searching, and an additional listing of items related to what the consumer has requested. Implementation of this system could be done via an in-store kiosk, or accessed via a web interface. Use of this system will result in a more pleasurable buying experience for the consumer, resulting in increased customer satisfaction, and increased retail sales from linkage to related items necessary to complete a project.

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Retail Product Locator

   Disclosed is a system to aide in locating retail items in large, super store environments. The disclosed system would make use of bar code technology which is on all retail items, combined with a 3 dimensional locator designation of the store to provide the consumer with a map to find the product for which they are searching, and an additional listing of items related to what the consumer has requested. Implementation of this system could be done via an in-store kiosk, or accessed via a web interface. Use of this system will result in a more pleasurable buying experience for the consumer, resulting in increased customer satisfaction, and increased retail sales from linkage to related items necessary to complete a project.

When shopping in large retail establishments (super stores, home improvement centers, malls) many shoppers have difficulty finding items. This is in part by design on the part of the retailer, based on the old retail maxim of increasing sales by increasing traffic - ie the more times you can get a consumer to walk past an item, the greater the likelihood they will buy. In today's environment, however, retailers are failing to appreciate the value of time savings to consumers, ie time is a valuable commodity for which consumers are willing to pay a premium, and a key element of customer satisfaction and repeat buying patterns. Walking around aimlessly in a retail establishment simply frustrates the buyer, and actually decre...