Browse Prior Art Database

Internet Speed Bump to help advertizers

IP.com Disclosure Number: IPCOM000015358D
Original Publication Date: 2001-Dec-24
Included in the Prior Art Database: 2003-Jun-20
Document File: 1 page(s) / 36K

Publishing Venue

IBM

Abstract

This invention delays action or disables links from being taken until an animation completes or cycles. Web site providers may use this invention as a courtesy to their advertisers. In its simplest mode, this invention uses existing events to track when the page is loaded and because the period of an animation is known, java script is used to delay or ignore action until after the animation is thought to have cycled. This would improve the odds that a surfer would see an entire ad. To make this feature much easier for a website developer, the following browser features would be enabled: An event that goes off when an image animation/audio/video clip completes

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Internet Speed Bump to help advertizers

This invention delays action or disables links from being taken until an animation completes or cycles. Web site providers may use this invention as a courtesy to their advertisers.

In its simplest mode, this invention uses existing events to track when the page is loaded and because the period of an animation is known, java script is used to delay or ignore action until after the animation is thought to have cycled. This would improve the odds that a surfer would see an entire ad.

To make this feature much easier for a website developer, the following browser features would be enabled:

An event that goes off when an image animation/audio/video clip completes

An event that goes off when an image animation/audio/video clip recycles

An HTML flag on an image to disable all links until an animation completes or

recycles

Image animation could include an animated GIF or MPEG.


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