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BMP : The Advertisement Distribution System With Route Matching

IP.com Disclosure Number: IPCOM000015590D
Original Publication Date: 2002-Feb-20
Included in the Prior Art Database: 2003-Jun-20
Document File: 1 page(s) / 82K

Publishing Venue

IBM

Abstract

Disclosed is a system to distribute electric advertisement through a network. Using this system, an end user inputs his/her route from home to an office or school, and the system distributes the advertisement that match the route. In this way, the end user can conveniently get advertisement along his/her route from this system.

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BMP : The Advertisement Distribution System With Route Matching

Disclosed is a system to distribute electric advertisement through a network. Using this system, an end user inputs his/her route from home to an office or school, and the system distributes the advertisement that match the route. In this way, the end user can conveniently get advertisement along his/her route from this system.

Network

Term inal

Advertisz

Netwok Term inal

End user

 A dvertisem ents Distribution S ystem

(S erver)

The flow of advertisement distribution :

When an advertiser requests an advertisement to the system, he/she specifies the route (the section of the road) or the area which will be the target area of the advertisement. An end user inputs or registers his/her route (the section of the road, for example, from his/her house to his/her place of work) to the system using his/her network terminal.

The system displays the map on the user's network terminal.

The user specifies the starting point and the destination on the map.

The system calculates the route and shows some possible routes.

The user chooses one or more route(s).


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The end user can specify the categories of the advertisement, if he/she wants. The system matches the route(s) that user specified and the target route or area of all of the advertisements, and distributes matched advertisements to the user after screening them by the categories specified by the user.

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