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Content e-Utility

IP.com Disclosure Number: IPCOM000015970D
Original Publication Date: 2002-Jul-12
Included in the Prior Art Database: 2003-Jun-21
Document File: 6 page(s) / 151K

Publishing Venue

IBM

Abstract

1.0 The Problem Area In the early years of the Web, most web sites were not concerned about sharing data with other sites. Today, the trend is that sites are increasingly interdependent and many rely upon integrating content that originates somewhere else. Such content might include news feeds, events listings, a set of project updates, and even interchange of corporate information. Effective integration usually requires a good deal of effort on the part of the information provider, as well as the recipient of each unique data source.

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Content e-Utility

1.0 The Problem Area In the early years of the Web, most web sites were not concerned about sharing data with other sites. Today, the trend is that sites are increasingly interdependent and many rely upon integrating content that originates somewhere else. Such content might include news feeds, events listings, a set of project updates, and even interchange of corporate information. Effective integration usually requires a good deal of effort on the part of the information provider, as well as the recipient of each unique data source.

    To collect and present these different content in a homogeneous look and feel a growing number of web sites use portal technology. Portals became the most popular infrastructure for content presentation.

Portals - The new way for Content Presentation

    A portal may be seen as a personal content aggregation and filtering system. It provides the information from various sources specific to the user's needs (such as selected stocks). Pervasive Portals even provide the information on a variety of devices (PC, PDA, mobile, ...) accessible from any location (pervasive). The portal itself actually acts as a collector for various content as provided by the content suppliers such as news agencies. The content is rendered individually into a so called portlet, several portlets make up the portal screen.

    One of the most famous portals and one of the first that appeared is Yahoo! When a user requests a page from the portal, the Portal Aggregation engine invokes the portlets as specified in a user's profile. The portlets in turn access the requested content from the content providers.

    Today the content is provided as plain data (any form of ASCII Text, XML, ...) which must be rendered into the appropriate form by the portal server. This requires individual programming effort, hesitating the usage of a specific content. Even more, the interfaces to access the content providers repository often are proprietary client programs provided by the content provided.

    The outlook is to not only provide the raw content, but also the rendering of that content, which may be more than just data. E.g. geo information data may be provided in the form of a road map for route planning. This requires even complex coupling between the portal and the provider of the content.

    Products such as the IBM WebSphere Portal Server, therefore incorporates so called remote portlets which are provided by the content provider or broker itself as a webservice. These portlets are published in UDDI and can be easily incorporated into an existing portal without any programming effort. For details see the IBM white paper HYPERLINK "http://www-4.ibm.com/software/solutions/webservices/pdf/WPS.pdf."http://www.ibm.co m/software/solutions/webservices/pdf/WPS.pdf

Content Syndication - The Information Broker

Sharing content among sites is most often called syndication, a term we

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associate with licensed content such as TV reruns...