Browse Prior Art Database

Method for using an RFID

IP.com Disclosure Number: IPCOM000020328D
Publication Date: 2003-Nov-12
Document File: 3 page(s) / 41K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a method for using a radio-frequency identifier (RFID). Benefits include an improved functionality and an improved customer experience.

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Method for using an RFID

Disclosed is a method for using a radio-frequency identifier (RFID). Benefits include an improved functionality and an improved customer experience.

Background

         Conventionally, retailers have no automated method of identifying customer preferences. Product purchasers have little motivation to purchase products, such as beverages, only at one retailer. Additionally, methods for identifying an object’s owner are limited.

General description

         The disclosed method is the placing of an RFID transponder programmed with a unique identifier on a product. An RFID reader and a database for retaining data mapped to each transponder enable retailers to automatically leverage customer information.

         The disclosed method could be implemented by a retailer selling a product equipped with this technology. An RFID transponder is programmed with a unique ID and is permanently placed within a beverage container during manufacturing. A cash register is connected to an RFID reader. Optionally, a stand-alone kiosk is connected to an RFID reader.

         Purchase data from the RFID and the cash register transaction is stored in the database. A customer profile can be created that enables retail personnel to be aware of the shopper’s preferences, improving customer service and satisfaction. The method encourages customer loyalty to the retailer because the RFID transponder relates to the retailer’s RFID technology infrastructure.

Advantages

         The disclosed method provides advantages, including:
•         Improved functionality due to providing automatic identification of an object, such as a beverage can
•         Improved functionality due to enabling a retailer to automatically collect information about a customer’s product preference

•         Improved functionality due to enabling the automatic identification of the object’s owner

•         Improved functionality due to increasing the probability that a...