Browse Prior Art Database

Commercial Zapper

IP.com Disclosure Number: IPCOM000022200D
Publication Date: 2004-Mar-01
Document File: 2 page(s) / 31K

Publishing Venue

The IP.com Prior Art Database

Related People

Kim Annon Ryal: INVENTOR [+2]

Abstract

Allow a viewer to "zap" a commercial – play alternate video (or graphics) and sound for a limited period of time. Notify the viewer when the time is about to expire.

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         Sony Corporation

         Sony Electronics Inc.

         IPD Case #50R4948

Title:

Commercial Zapper

Abstract:

Allow a viewer to “zap” a commercial – play alternate video (or graphics) and sound for a limited period of time. Notify the viewer when the time is about to expire.

Inventors:

Kim Annon Ryal

Gary Skerl

Description of the Invention:

1.      I hate commercials. I despise them. I don't have to take it anymore. Commercial zappers exist that allow you to skip forward past commercials in recorded video, but not to zap live commercials.

2.      Provide a "Commercial Zapper" button on the remote. One press would zap for 15 seconds, a second press, for 20, 30, 60 etc.

After the button is pressed, for the requested amount of time, alternate video (pre-recorded on a hard disk) is shown, or graphic images are displayed, with alternate (pre-recorded on a hard disk or from music choice channels) audio.

The set-top box (STB) keeps a timer, when the timer is about to expire, it will beep to notify the viewer that normal broadcast is about to resume (the notification interval would be pre-set and selectable).

With a Digital Video Recorder included in the STB, one that permits you to pause/rewind/etc, live television, even if you "zapped" for too long, you could rewind to see what you'd missed.

3.      One idea that I truly love is to capture the frame of video that is being displayed when the zap button is pushed. This frame could be manipulated (distorted, color reversed, etc.). So, you display the image of...