Browse Prior Art Database

Web Endorsements to Improve Search Engine Quality

IP.com Disclosure Number: IPCOM000028257D
Original Publication Date: 2004-May-06
Included in the Prior Art Database: 2004-May-06
Document File: 1 page(s) / 31K

Publishing Venue

IBM

Abstract

Currently, many web search engines consider pages that are linked to more often to be more important or relevant. This is not always the case, as some of the pages may just be linked to as a bad example (including incomplete, bogus, ... information), to show alternate/opposing views or to point at competitors. Also, some organization have a strict policy of not endorsing any outside information, and thus currently cannot have external links (which essentially prevents the greatest advantages and makes it much harder for users to get to relevant information) or go through hoops (see http://www.robotstxt.org) to avoid the link being followed by search engine spiders. Furthermore, some search engines have (typically manually generated) "badlists" of pages that try to cheat or are otherwise not worthy. Pages linking to pages on the badlists often also get a negative rating. These problems can be avoided by enabling the link author to add a tag giving his personal endorsement.

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Web Endorsements to Improve Search Engine Quality

Currently, HTML links read e.g. <a href="http://www.company.com/">; this would be augmented by an "endorse" attribute, e.g. <a href="http://www.company.com/" endorse="+3">. Endorsement values could e.g. be chosen among the following: +3: Highly endorsed
+2: Medium endorsement
+1: Small endorsement
0: No endorsement
-1: Negative endorsement If a richer semantic is desired, keywords could be used in addition/instead. Examples include "incorrect", "misleading", "important". For downward compatibility and during a transition phase, links without an endorsement value could be considered to have an endorsement of +1 (which is roughly what search engines do now).

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