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Individual Discreet Packaging for Feminine Care Products that Indicates Level of Protection or Provides Product Identification

IP.com Disclosure Number: IPCOM000028271D
Publication Date: 2004-May-06
Document File: 3 page(s) / 106K

Publishing Venue

The IP.com Prior Art Database

Related People

Jennifer Misek: AUTHOR

Related Documents

US 5,503,076: PATENT [+2]

Abstract

A number of feminine care articles are individually packaged inside pouches or other enclosures, with multiple articles typically being sold in a single carton. In the past, articles that differ in size, absorbent capacity, or other features may have been packaged in similar materials, making it difficult to identify product characteristics once the individually packaged product has been removed from the carton. For improved ease in distinguishing differing articles, a variety of identifying means can be applied to the individual pouches. The identifying means can be visual cues, but may also comprise tactile cues or other means such as radiofrequency identification tags. In many cases, discreet identification means may be preferred that do not readily permit third parties to recognize the exact contents of the pouch, but allow one familiar with the product line to associate the product or product characteristics with the identifying means.

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A number of feminine care articles are individually packaged inside pouches or other enclosures, with multiple articles typically being sold in a single carton. In the past, articles that differ in size, absorbent capacity, or other features may have been packaged in similar materials, making it difficult to identify product characteristics once the individually packaged product has been removed from the carton. For example, a woman may place several different products in her purse, but later may not be able to readily determine which of the articles is provided with wings, for example, or which one has extra absorbency. In other cases, a woman may wish to group feminine care articles into a single container for storage at home, only to have difficulty in identifying the differing articles later. In still other cases, two or more women in a single household may have differing articles, such as two or more kinds of sanitary napkins or pantiliners, and may have difficulty in identifying whose articles are whose should they be grouped together.

For improved ease in distinguishing differing articles, a variety of identifying means can be applied to the individual pouches. The identifying means can be visual cues, but may also comprise tactile cues or other means such as radiofrequency identification tags. In many cases, discreet identification means may be preferred that do not readily permit third parties to recognize the exact contents of the pouch, but allow one familiar with the product line to associate the product or product characteristics with the identifying means.

Examples of identifying means include:

* Color of the pouch. For example, the size, capacity, or other properties of a product could be indicated by using pouches with colors such as white, rose, mauve, orange, etc. Color concepts can include any of those disclosed in "Multicolored Absorbent Articles: A Brief History" by Jeff Lindsay and Beth Lange, published at IP.com as Document 19928D, Oct. 10, 2003, available at http://www.priorartdatabase.com/ IPCOM/000019928/ and at https://priorart.ip.com/viewPub.jsp?pubID= IPCOM000019928D . Complex color schemes can be used, if desired. One illustrative example of six differing color schemes for film is shown below:

                      Individual Discreet Packaging for Feminine Care Products that Indicates Level of Protection or Provides Product Identification

          Jennifer Misek Kimberly-Clark Corporation

Neenah, Wisconsin

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* Printed indicia on one or more surfaces of the pouch. The indicia could include numbers, letters, icons (e.g., various types of flowers, clouds of varying shapes, or various abstract figures) or other identifying indicia that can be associated with indicia on the original carton or that logically relate to one or more characteristics of the product. Alternatively, text may be printed to identify the contents, although the text may be in small font or printed in a color similar to the substrate color to maintain d...