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Browse Prior Art Database

Portable Modifiable Personal Billboard

IP.com Disclosure Number: IPCOM000028487D
Original Publication Date: 2004-May-17
Included in the Prior Art Database: 2004-May-17
Document File: 4 page(s) / 64K

Publishing Venue

IBM

Abstract

Following is a novel business method in which an individual can "rent" advertising space on their person.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 35% of the total text.

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Portable Modifiable Personal Billboard

The invention exploits a new category of personal wearable pervasive computing device exemplified by the Nokia Medallion Imageware, which is worn after the manner of jewelry or similar personal adornment, can display images, and has wireless communication capability.

It also could exploit potential products that may be created from a technology such as that described in the IEEE Spectrum of October 2003 on page 30: "Last year France Telecom showed off a display made of woven fibers that can be worked in with standard textiles." Thus being able to create an image on clothing.

While not wearable, electronic paper also could be used. The paper could be put in an exterior clear pocket of a notebook or the like. From HYPERLINK "
http://www.registerguard.com/news/2003/09/30/b2.bz.paper.0930.html"
http://www.registerguard.com/news/2003/09/30/b2.bz.paper.0930.html

September 30, 2003

`Electronic paper' in the works

The Associated Press

Scientists have created a new type of ``electronic paper'' that may one day enable books and newspapers to show full-color movies.

Tiny dots packed in columns and rows on the paper can change colors in just one one-hundredth of a second, fast enough that a whole array of these dots could display video images, said Robert Hayes, a scientist at Philips Research Laboratories in Eindhoven, the Netherlands.

But before the movies can begin, Hayes said researchers need to devise a system to control each dot's rapid changes.

He said the first products are three or four years away, and would probably have only one color at first.

The findings are the latest in a series of developments in producing paper that can change the images it shows.

``You could see this leading to displays everywhere, the sides of trucks with live displays on them - like Times Square but moving,'' Robert Wisnieff, senior manager of IBM Corp.'s Advanced Display Technology Laboratory in Yorktown Heights, N.Y. ``Imagine the traffic accidents.''

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The electronic paper is not really paper at all, but electronics embedded in a flexible piece of plastic as thin as a sheet of paper. It would have to be connected to a power source, such as a cell phone or a handheld organizer.

The paper's display surface is four times brighter than reflective liquid-crystal displays, such as those seen on mobile phones and personal digital assistants, Hayes said.

It is clear that companies feel that individual/person-to-person advertisement is good for product recognition. All you have to do is see all the clothes that highlight in big letters the manufacturer of the product across the chest, with unique logos, etc. At one time individuals carried billboards to advertise a particular merchant. This advertising paradigm is targeted to a single product/merchant and in the case of logos on clothes the individual wearing the product is an unpaid advertiser of the product.

A related patent application RSW920010014US1 "Method...