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Browse Prior Art Database

(RSS) Endcap Viewing and Notification System and Methods

IP.com Disclosure Number: IPCOM000032797D
Original Publication Date: 2004-Nov-12
Included in the Prior Art Database: 2004-Nov-12
Document File: 5 page(s) / 31K

Publishing Venue

IBM

Abstract

Disclosed is a System and numerous Methods for Personal Shopping Devices to display and monitor changes in the retailer's endcap displays. The primary system and method is to enable personal shopper devices to be notified when a new product display is positioned at an endcap location. The customer has the ability to view a series of the endcaps via a "thumbnail" view of the endcap images (e.g. up to 10 images depending on the size of the display on the consumer device and the other information that may also be concurrently displayed on the screen). The customer has the option to zoom in on the endcaps of interest or to scroll through the next page(s) of endcap images. Another significant aspect of this invention is a method to enable a shopper to view changes in the endcap displays since their last visit to the retail store via a personal shopper device. Other methods are disclosed that utilize a customer's shopping history and a customer favorite's list to encourage vists to specific endcap displays. Also disclosed, is a method of cross selling items on endcap displays and a method of measuring the effectiveness of the encouragement and cross selling offers to the customer. Trends are then established based on the measured effectiveness.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 24% of the total text.

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(RSS) Endcap Viewing and Notification System and Methods

     Disclosed is a System and numerous Methods for Personal Shopping Devices to display and monitor changes in the retailer's endcap displays.

Retailers display their promotional items using "endcaps".

Endcaps are specialized displays, typically placed at the ends of aisles, to showcase items that are offered at special prices.

     Furthermore, some retailers use any available space, e.g. in the middle of aisles, and just park/dock a pallet load of merchandise. Many retailers use this mechanism as a temporary endcap and if the items on the pallet are not moving then the retailers can wheel in a new pallet of merchandise into the same spot in an attempt to increase sales. Because these "endcaps" can be easily moved with a pallet jack, the stock/items in these locations is subject to frequent change.

     A problem exists in that the retailer typically knows the store layout based on a carefully designed planogram of the store, but there is currently no mechanism to convey the most current layout of the endcap "promotional items" to users of personal shopping devices.

     Conveying the most current layout to customers becomes a greater problem in larger stores.

There is a current trend where stores are combining general merchandise with groceries (e.g. Super Wal-Mart and Super Target, etc). A problem exists in that these "super-stores" can be so large that not all customers can traverse past all of the endcaps to see all of the promotional items.

This is a problem since the endcaps can only be effective if the shoppers actually see the merchandise that is actually stocked in these locations.

     There is a further problem in that the endcap displays are typically different from one customer visit to the store to the next. This is a problem where a customer may be loyal to a specific brand, or in the process of developing loyalty to a specific brand, but the customer may not always know where their preferred brand is stocked from one week to the next.

     Disclosed are many new and useful methods for Personal Shopping Devices to display and monitor changes in the retailer's endcap displays.

     The primary inventive idea is a system and method to enable personal shopper devices in a store to be notified when a new product display is positioned at an endcap location.

The invention is to provide a customer with the ability to view a series of the endcaps via a "thumbnail" view of the endcap images (e.g. up to 10 images depending on the size of the display on the consumer device and the other information that may also be concurrently displayed on the screen).

The customer then has the option to zoom in on the endcaps of interest or to scroll through the next page(s) of endcap images.

     Another significant aspect of this invention is a method to enable a shopper to view changes in the endcap displays since their last visit to the store via a personal shopper device. Disclosed is a method of mapping a view of the...