Browse Prior Art Database

Periodic Random Inclusion of Signatures into Bindery-Built Books

IP.com Disclosure Number: IPCOM000104492D
Original Publication Date: 1993-Apr-01
Included in the Prior Art Database: 2005-Mar-19
Document File: 1 page(s) / 69K

Publishing Venue

IBM

Related People

Banks, JM: AUTHOR [+2]

Abstract

Disclosed is a computer program and method for generating book and magazine makeup codes based upon statistical inclusion of inserts. Often advertisers want to only include their advertising in a certain percentage of the books, and they want their advertising to be randomly dispersed. This computer program method allows them to get the broad exposure of the publication without having to invest in advertising to the entire circulation of the publication.

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This is the abbreviated version, containing approximately 52% of the total text.

Periodic Random Inclusion of Signatures into Bindery-Built Books

      Disclosed is a computer program and method for generating book
and magazine makeup codes based upon statistical inclusion of
inserts.  Often advertisers want to only include their advertising in
a certain percentage of the books, and they want their advertising to
be randomly dispersed.  This computer program method allows them to
get the broad exposure of the publication without having to invest in
advertising to the entire circulation of the publication.

      The operator must designate the percentage of inclusion of each
signature.  Typically, most of the signatures will be included in 100
percent of the books creating the "core book".  Occasionally an
advertiser will want to include and advertisement quite infrequently
requiring a 25 percent inclusion rate or a 5 percent inclusion rate.
For those partially including signatures the operator must enter 25
percent and 5 percent accordingly.  The operator must also designate
whether the book selections for all partially included signatures are
to be independent or coordinated.  Partial inclusion percentages are
to be determined independently or with coordination by using the same
random number for all comparisons on the same book.

      When books are formatted to be built, the formatting
application resolves the signatures percentage of inclusion into a
random selection of that signature with uniform distribution.
Signature designated for 100 percent inclusion are automatically
selected.  For each signature requiring less than 100 percent
inclusion, a random number generator...