Browse Prior Art Database

Lead Response System for Trade Show Lead Processing

IP.com Disclosure Number: IPCOM000107512D
Original Publication Date: 1992-Mar-01
Included in the Prior Art Database: 2005-Mar-21
Document File: 2 page(s) / 79K

Publishing Venue

IBM

Related People

Gregory Jr, WD: AUTHOR [+2]

Abstract

Disclosed is a technique that assists in responding to trade show leads. Trade show leads are generated when a customer requests that further information be given about a particular product or service. This technique enables the input of the customer address and interest one time, with the creation of: 1. Customer thank you letter. 2. Creation of mailing labels. 3. Reports to share with other industry groups.

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This is the abbreviated version, containing approximately 66% of the total text.

Lead Response System for Trade Show Lead Processing

       Disclosed is a technique that assists in responding to
trade show leads.  Trade show leads are generated when a customer
requests that further information be given about a particular product
or service.  This technique enables the input of the customer address
and interest one time, with the creation of:
      1.   Customer thank you letter.
      2.   Creation of mailing labels.
      3.   Reports to share with other industry groups.

      The use of this solution begins at the trade show (or B/O
event).  The leads are entered into a personal computer or laptop or
VM system, whatever is available.  The interest and special customer
requests are also captured in this file.  At run-time, the customer
letter is imbedded into the names file and customer letters are
generated to acknowledge the customer's attendance and inform him
that his specific requests are being handled.  The use of the script
files is outlined below.

      The user (typically on-site at a trade show) invokes the LEAD
program.  The screen as seen in Fig. 1 is displayed.  The user enters
data from the lead card and places an X in the appropriate field
opposite the product. Once the information is verified by a visual
scan, the data is appended to a file by hitting function key F1.

      The program then scans the input and appends data as
appropriate to several files:
      *    Master Lead Fi...