Browse Prior Art Database

Changeable Advertising Display

IP.com Disclosure Number: IPCOM000118415D
Original Publication Date: 1997-Feb-01
Included in the Prior Art Database: 2005-Apr-01
Document File: 2 page(s) / 26K

Publishing Venue

IBM

Related People

Byford, D: AUTHOR

Abstract

Current advertising displays (e.g., billboards) are either static posters, semi-static roll-rounds, neon displays controlled by reprogrammable processors or video-walls normally displaying pre-recorded video material.

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Changeable Advertising Display

      Current advertising displays (e.g., billboards) are either
static posters, semi-static roll-rounds, neon displays controlled by
reprogrammable processors or video-walls normally displaying
pre-recorded video material.

Such displays provide, at best, very limited facilities for updating.

By providing large screen displays connected to the Internet, it is
possible to:
  1.  provide displays that can be created/amended 'on-line',
  2.  offer different advertisers 'time-slots' on the same
       display with no problems of updating, and
  3.  allow real-time changes depending on circumstances
       (e.g., type of weather, response to traffic jams,
       news stories etc.).

      Such a system permits advertisers to update the displayed 'Web
pages' at will, countrywide and worldwide.  Time-slots may be
allocated and immediate switchover is possible.  Other information
available on the Internet, such as weather and news, could be
displayed at the same  time.