Browse Prior Art Database

Web Server Based Recommendation

IP.com Disclosure Number: IPCOM000119046D
Original Publication Date: 1997-Nov-01
Included in the Prior Art Database: 2005-Apr-01
Document File: 4 page(s) / 105K

Publishing Venue

IBM

Related People

Stamm, CM: AUTHOR

Abstract

Disclosed is a way to propagate the Universal Resource Locator (URL) of a World Wide Web (WWW) site to additional potentially interested parties without dependencies on search engines or specific clients. Selected aspects of WWW site usage can also be tracked.

This text was extracted from an ASCII text file.
This is the abbreviated version, containing approximately 53% of the total text.

Web Server Based Recommendation

      Disclosed is a way to propagate the Universal Resource
Locator (URL) of a World Wide Web (WWW) site to additional
potentially interested parties without dependencies on search engines
or specific clients.  Selected aspects of WWW site usage can also be
tracked.

      The basic solution consists of an enhancement to a WWW server
to provide a "tell a friend" facility.

      The facility allows a web user to designate a "friend's" e-mail
address, a message to that "friend", and will send the message
together with a WWW address of the page in question ("URL") to that
"friend".

      This facility, by relying on WWW server processing, eliminates
the requirement for the originator of the recommendation to a
"friend" to have electronic mail capability available to them.

      Use of the facility can be tracked at the WWW server.

      The invention has been implemented as a Practical Extraction
and Reporting Language (PERL) based extension to a standard web
server.  No unique or custom interfaces to the web server were used
or required.
  o  NO WEB BROWSER DEPENDENCY
     This invention eliminates dependencies on specific web
      browsers; for instance, Lotus Corporation's Notes client
      allows its users to send specific web pages to a "friend".
      Similarly, IBM surfaced as a beta program an integrated
      web suite called "NetComber", which had this capability.
      However, the present implementation will work with any
      browser which supports Hyper Text Markup Language (HTML)
      2.0 or later (the HTML version supported by most current
      browsers at the present time is HTML 3.0 or later),
      eliminating the dependency on a specific web browser.
  o  NO ELECTRONIC MAIL CAPABILITY REQUIRED
     Use of standard WWW browsers requires that the user's system
      be enabled for electronic mail, in order to send a message
      to anyone else.  One of the most popular end user platforms
      (Windows* on Intel** PCs) is not electronic mail enabled.
      Implementing this facility as an enhancement to a WWW server
      removes the requirement for electronic mail enablement for
      users and allows any WWW user to send the intended ("tell a
      friend about this web page") or in fact any other message
      to anyone with an electronic mail address, as long as that
      address is reachable from the Internet.
  o  USAGE TRACKING
     Once a user selects to send an actual message to a "friend",
      the message is processed (received from the user via standard
      WWW protocol and then sent out via standard internet mail
      protocol) on the server; at this time, a record can be
      generated on the server reflecting that usage, capturing,
      over time, information on the fre...