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Electronic Coupon Smart Cards for Internet PCs and Interactive TVs

IP.com Disclosure Number: IPCOM000123399D
Original Publication Date: 1998-Oct-01
Included in the Prior Art Database: 2005-Apr-04
Document File: 1 page(s) / 45K

Publishing Venue

IBM

Related People

Kwok, TY: AUTHOR [+5]

Abstract

Merchandised coupons are very popular in the US especially in Grocery stores, but it is rather cumbersome for the consumers to use and expensive for the retailers to redeem from the manufacturers. Thus, many grocery stores have issued the clipless coupon card. However, there are still a lot of paper coupons in the advertisement in newspapers and magazines, the coupon envelops mailed to the consumers.

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This is the abbreviated version, containing approximately 66% of the total text.

Electronic Coupon Smart Cards for Internet PCs and Interactive TVs

   Merchandised coupons are very popular in the US especially
in Grocery stores, but it is rather cumbersome for the consumers to
use and expensive for the retailers to redeem from the
manufacturers.  Thus, many grocery stores have issued the clipless
coupon card.  However, there are still a lot of paper coupons in the
advertisement in newspapers and magazines, the coupon envelops mailed
to the consumers.

   As Internet becomes more popular among the consumer, the
advertisement in Web sites has increased tremendously.  But it is
difficult for the manufacturer to assess the effectiveness of this
kind of advertisement and reward the advertising agent.  The only
information that the manufacturer get back is the number of daily
visits into the Web site with its advertisement.

   The idea of this disclosure integrates three essential
elements.  The electron coupon concept, the smart card and the
Internet Web site advertisement in PCs or the advertisement in
interactive TVs.  The consumer can simply press a key in the TV
remote control or a button with a mouse click to down load an
electronic coupon from the advertisement displayed in the Web site or
TV into his electronic coupon smart card.  This electronic coupon
smart card can be inserted into the smart card reader connected to or
inside PCs or TVs.  Then the consumer can redeem the electronic
coupon from their smart card in PC Hardware and Softwar...