Browse Prior Art Database

Customer dial in for customized sales floor experience

IP.com Disclosure Number: IPCOM000127676D
Publication Date: 2005-Sep-08
Document File: 2 page(s) / 473K

Publishing Venue

The IP.com Prior Art Database

Related People

Bob Unger: INVENTOR

Abstract

A system that permits a customer to use a cell phone to call into a service center which in turn will control televisions on the sales floor.

This text was extracted from a Microsoft Word document.
At least one non-text object (such as an image or picture) has been suppressed.
This is the abbreviated version, containing approximately 58% of the total text.

                                                                                                                                                                                                Sony Corporation

                                                                                                                                                                Sony Electronics Inc.

                                                                                                                                                                IPD Case #50V8136.00

Title:

Customer dial in for customized sales floor experience

Description of the Invention:

A system that permits a customer to use a cell phone to call into a service center which in turn will control televisions on the sales floor.

Inventor:

Bob Unger

Invention Disclosure:

Digital televisions are a new paradigm to the consumer with new concepts and new technologies.  Most sales floors are a sea of confusion with little to help the customer differentiate products and make decisions.  This invention will help to provide a customized experience to learn the most appropriate technologies and products.  Most sales floors let the customers fend for themselves or depend upon poorly trained sales staff. 

This invention will take advantage of a content server that can provide video and graphics specific to each customer's needs.  This content would include video loops demonstrating different formats (i.e. 720p, 1080i, 1080p) and programs (i.e. sports, action, nature, travel).  Other content would include still images containing educational/promotion...