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Comments, Queries, and Debate: Marketing the Burroughs 5000 Internationally Disclosure Number: IPCOM000129563D
Original Publication Date: 1988-Mar-31
Included in the Prior Art Database: 2005-Oct-06
Document File: 1 page(s) / 13K

Publishing Venue

Software Patent Institute

Related People

Herb Grosch: AUTHOR [+2]


37 rue du village 1295 Mies (D) Switzerland

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Copyright ©; 1988 by the American Federation of Information Processing Societies, Inc. Used with permission.

Comments, Queries, and Debate: Marketing the Burroughs 5000 Internationally

Herb Grosch

37 rue du village 1295 Mies (D) Switzerland

Let me add a yarn to the comments about marketing the Burroughs 5000 internationally, which I read with much nodding of the head in Annals (Vol. 9, No. 1, pp. 86-88).

I met with Ray McDonald, who was then in charge of international marketing, in Detroit in late December 1962. I said, "Mr. McDonald" -- somehow you called him that even though I was used to calling T. J. Watson, Jr., Tom and the president of General Electric Ralph -- "I have just finished a major European tour for Control Data. They asked me to visit places that might order their new big machine [the CDC 6600, although I was not free to identify it to McDonald] if they made the decision to enter Europe. Norris and Miles asked me not to use the company name, so I told everybody I was consulting for an American company with a new and powerful computer, and that the outfit was deciding whether or not to offer it in Britain and the Continent. Mr. McDonald, the heads of nearly every shop I called on exclaimed, 'the 5000!' You could have at least a dozen serious expressions of interest and four or five firm orders if I took a small Burroughs technical team and a senior salesman around the same circuit. You already have offices overseas, unlike Control Data. All you...