Browse Prior Art Database

New Method of Advertising in Cell Phone

IP.com Disclosure Number: IPCOM000131169D
Original Publication Date: 2005-Nov-09
Included in the Prior Art Database: 2005-Nov-09
Document File: 1 page(s) / 21K

Publishing Venue

IBM

Abstract

Effective advertisement is key to promoting the brand and sale of products and services. With the advance of technology, there are lots of new opportunities for advertisement. However, advertisers have not been taken advantage of those new opportunities. One such example is the cell phone. One reason that current advertisement in cell phones are not very effective is that the advertisement is delivered as part the media, such as phone call, voice mail, or text message. People often get annoyed when they eagerly flip open their phones and then find that the incoming call, voice mail, or text message is just an advertisement. What is even worse is that if the user knows the incoming call is just an advertisement, s/he could just end the call immediately. This disclosure proposes a new method of performing advertisement in cell phone without many of the drawbacks of the traditional method. Our new solution brings benefits to every party of the cell phone business: · Cell phone users will not feel interrupted or disturbed while using their cell phones · The advertisement fee collected by wireless service provider may be used to discount some of the cell phone users' monthly subscription cost or even make it free. · When the cell phone subscription fee is lowered or even free, more people will start using the cell phone service. That will benefit cell phone manufacturers, wireless infrastructure providers, and wireless service providers. · Advertisement providers will have a new way of effectively delivering their sale's message to their target audiences. The novelty of our solution is to deliver advertisement as part of the operational functions of a cell phone, instead of part of the media delivered to a cell phone user.

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New Method of Advertising in Cell Phone

    A special piece of software will be added to deliver the advertisements to a cell phone and save it in cell phone's local storage.

    A special piece of software will be added to trigger and play a piece of advertisement which could be audio, image, etc.

    Advertisement will be played during some of the cell phone operations. Here are some examples of operational rendering:

    When the cell phone is turned on, an advertisement might be played using the audio format. The duration of the advertisement should be similar to that of phone initialization time (including connecting to wireless network).

    When the cell phone is turned off, an advertisement might be played using the audio format. The duration of the advertisement could be a little bit longer than what it takes to shut down a cell phone.

    The cell phone screen can be used to place advertisement image as background to normal operation. Cell users would see this background when they type a calling number, manage address book, read text message, check missed/recent calls, etc. A further enhancement would extend the operational GUI with icons that tie in to the message being conveyed (for example using the advertiser's price cutting symbol as the cursor).

    A short audio advertisement can be played when the cell phone is flipped over (opened) or flipped back (closed).

    A short audio advertisement can be played as a phone call is made ("...x it keeps on ticking...").

    An audio advertis...