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SYSTEM AND METHOD FOR DYNAMIC CONTENT DELIVERY

IP.com Disclosure Number: IPCOM000132581D
Publication Date: 2005-Dec-22
Document File: 16 page(s) / 46K

Publishing Venue

The IP.com Prior Art Database

Abstract

A system, method and computer program product are provided for dynamic content delivery. Initially, at a first point in time, content is received with metadata, utilizing a network. In use, at a second point in time (after the first point in time), at least one aspect of the delivery of the content, may be controlled and/or modified utilizing the metadata. To this end, at least one aspect of the delivery of the content (which may, as an option, even include the content itself) may be updated and/or made current.

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SYSTEM AND METHOD FOR dynamic content delivery

Field and Background of the Invention

            The present invention relates to content delivery, and more particularly, to dynamically delivering content.

The personal video recorder (PVR), also called a digital video recorder (DVR), is a consumer electronics device that records television content to a hard disk in a digital format. Since first introduced by TiVo® at the Consumer Electronics Show in 1999, PVRs have steadily developed complementary abilities, such as recording onto DVDs.  Internet Protocol television (IPTV) personalized services, such as the nPVR, event summaries (e.g. sports, news, reality shows, etc.), re-purposed content on demand, etc. contain many potential in-line and on-screen spots for potential commercials. More than that, most original content already has time-line based commercials included in the original casted signal. 

Unfortunately, in a time shifted environment, the original commercials, whether local or high value national commercials, might not be relevant after a predetermined point in time.  Further, related information such as hyperlinks and other data might not be accurate, and advertisement assumptions made at time of original usage (e.g. the time of the day, the rendering device, the user, etc.) may be different at a later time.

There is thus a need for overcoming these and/or other problems associated with the prior art.

Summary

           

A system, method and computer program product are provided for dynamic content delivery.  Initially, at a first point in time, content is received with metadata, utilizing a network.  In use, at a second point in time (after the first point in time), at least one aspect of the delivery of the content, may be controlled and/or modified utilizing the metadata.  To this end, at least one aspect of the delivery of the content (which may, as an option, even include the content itself) may be updated and/or made current.

                       

                       

Brief Description of the Drawings

Figure 1 illustrates a network architecture, in accordance with one embodiment. 

Figure 2 shows a representative hardware environment that may be associated with the server devices and/or client devices of Figure 1, in accordance with one embodiment. 

Figure 3 shows a method for dynamic content delivery, in accordance with one embodiment. 

Figure 4 shows an illustrative framework for carrying out dynamic content delivery, in accordance with one embodiment. 

 

Detailed Description

Figure 1 illustrates a network architecture 100, in accordance with one embodiment.  As shown, a plurality of networks 102 is provided. In the context of the present network architecture 100, the networks 102 may each take any form including, but not limited to a local area network (LAN), wireless network (e.g. satellite network, etc.), wide area network (WAN) such as t...