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Browse Prior Art Database

To Store Gathering of Casual Customer Reading Behavior For Enhanced Marketing

IP.com Disclosure Number: IPCOM000172108D
Original Publication Date: 2008-Jun-27
Included in the Prior Art Database: 2008-Jun-27
Document File: 2 page(s) / 24K

Publishing Venue

IBM

Abstract

Disclosed here is a method for book-stores to collect information about casual customer reading habits when customer is browsing in-store and use that for advertising in the store to increase sales for items that are showing a high interest rate among its customers by offering suitable discounts and other valuable offers at the store.

This text was extracted from a PDF file.
This is the abbreviated version, containing approximately 53% of the total text.

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To Store Gathering of Casual Customer Reading Behavior For Enhanced Marketing

Books are read by book lovers and casual visitors at book-stores all across the country and world . Many book-stores provide environment such as comfortable seating areas, coffee shops, and so on to draw more readers to read books in the store. Some readers purchase the books after browsing them, and many read parts of a book and leave them in the reading area. The information about which books were picked to be read is a potential gold-mine for the store for near-future marketing - but this crucial data is not being collected today

The core idea is to create RFID (Radio Frequency Identification) hot-zones in the chief reading areas such as coffee-shops and seating areas across the store and record the books/magazines brought into those areas and assign them points based on the length of time the books/magazine stay in the reading area. These points assigned can then be run through a business intelligence system to determine books of high-interest that then helps create/modify sales/marketing activities around those books at the store to help increase revenue and profits.

As a preferred embodiment:

1. Books are marked with RFID tags

2. Hot-zones with RFID readers at entrance and exit points are created. These hot-zones are typically coffee-shops, seating areas and more.

3. When books are taken into hot zones such as a coffee-shop zone, or a readi...