Browse Prior Art Database

Intelligent Web Solution for FMCG Shopping Mall

IP.com Disclosure Number: IPCOM000173561D
Original Publication Date: 2008-Aug-25
Included in the Prior Art Database: 2008-Aug-25
Document File: 2 page(s) / 752K

Publishing Venue

Siemens

Related People

Juergen Carstens: CONTACT

Abstract

Customers spend a considerable amount of time for buying frequently used products such as cosmetics, batteries, paper products, consumer electronics, packaged food products and drinks, etc, which are in summary called FMCG (Fast Moving Consumer Goods). The conventional purchasing method of going to the different shops is tiring and time consuming. Besides this, it is not easy to compare the product prices and find out the actual offerings of different shops. Furthermore, unplanned purchases debit the household budgets. On the other hand, the retailers have the intention to reach as many customers as possible, but they are restricted in the selling by opening times, floor space and human resources. In addition, they would like to provide special or personalized offers for loyal customers.

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Intelligent Web Solution for FMCG Shopping Mall

Idea: Ghopal Ghosh, IN-Kolkata

Customers spend a considerable amount of time for buying frequently used products such as

cosmetics, batteries, paper products, consumer electronics, packaged food products and drinks, etc,

which are in summary called FMCG (Fast Moving Consumer Goods). The conventional purchasing

method of going to the different shops is tiring and time consuming. Besides this, it is not easy to

compare the product prices and find out the actual offerings of different shops. Furthermore,

unplanned purchases debit the household budgets.

On the other hand, the retailers have the intention to reach as many customers as possible, but they

are restricted in the selling by opening times, floor space and human resources. In addition, they

would like to provide special or personalized offers for loyal customers.

A novel intelligent web solution named eMall is proposed that acts as a virtual FMCG retail mall. The

service applications for the eMall are provided to customers through the internet on the SaaS basis

(SaaS: Software as a Service). To ensure communication with the participant's system, SOA (Service

Oriented Architecture) is required. The participants are, for example, retailers and product

manufacturers. They supply the system with various data types and receive business data from the

system.

A core application layer is built into the Enterprise Application Server and is written in the Enterprise

Application Framework. This application layer holds the business logic of the internal processing of

data and provides the product details; promotion, pricing and availability information; order placements

and payment; and shipment of goods.

The UI (User Interface) layer handles the user interface. All customers have their own customized

pages based on their needs where they can see their earlier activities and relevant purchasing

information including product advertisements. Since the purchase planning activities require frequent

interactions with the system, AJAX is used for the efficient interaction handling with minimum time-

delay (AJAX: Asynchronous JavaScript and XML; XML: Extensible Markup Language). In addition,

other components are integrated in the UI layer,...