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System and method to display contextual help and ads on the display extention

IP.com Disclosure Number: IPCOM000181421D
Original Publication Date: 2009-Apr-01
Included in the Prior Art Database: 2009-Apr-01
Document File: 2 page(s) / 66K

Publishing Venue

IBM

Abstract

The present invention relates to a system and method to display contextual help and ads on the display extension

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System and method to display contextual help and ads on the display extention

Most of the time, when a user is using the display extension or a second display, this activation is performed to use this area to display interesting information (but not mandatory information nor related to the main activity)

     This screen usually supports less attention of the user. But said screen is still used to post or display contents relative to the active zone on the main display.

     The proposed system allows the user to customize and configure areas of the display on the secondary screen, in one shot. The user defines type of conditional help he desires to be displayed, such as :

     - search queries in Google / Wikipedia related to the information having been entered into the Word document displayed and / or active in the main window ;

- display of advertisements relative to the same text (or to actions of the user).

     Based on eye tracking studies, importance is given to a certain zone area : the left upper corner of the display. The user seems to privilege information located in the left upper corner of the display. The user can change this configuration.

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     As shown on figure 1, the user has connected to the computer a secondary display, generating additional information and serving as an extensio...