Browse Prior Art Database

Method for Creating Personalized Products

IP.com Disclosure Number: IPCOM000190534D
Original Publication Date: 2009-Dec-03
Included in the Prior Art Database: 2009-Dec-03
Document File: 2 page(s) / 46K

Publishing Venue

IBM

Abstract

Disclosed is a method and system for creating personalized products based on user information collected from multiple sources.

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Method for Creating Personalized Products

Disclosed is a method and system for creating personalized products based on user information collected from multiple sources.

The method and system disclosed herein customizes a product dynamically based on user information. User information is collected from multiple information sources to create a user profile. The information sources may include, but are not limited to, social network information corresponding to the users, media belonging to the user, discrete inputs that describe the user, and virtual universe analysis. The discrete inputs describing a user may include a history of user actions. The history of user actions involve web search history, online shopping history, web navigation history, file sharing history, and virtual world navigation history. The virtual world navigation history provides information on the frequency of visits to particular landmarks by the user in the virtual world.

Social networks and social networking sites also provide input to creating the user profile. The analysis of the social network information involves determining networking characteristics, social status, network usage, media selection, and language analysis of the user. Networking characteristics may include, for example the number of friends in a network. Social status within an organization or a social network may be determined using organizational information stored within the social network. Network usage may be determined by analyzing, for example, memos, bulletins, friend requests, and discussion groups moderated by the user. Further, the user's selection of media, including music and videos within the social network can be determined.

The analysis of the virtual universe usage may also be a discrete input leveraged for creating the user profile. The information corresponding to virtual universe usage includes implied social networking information, universe traversal, inventory composition within the virtual universe, and information on purchase history of virtual and real world goods. The implied social networking information may be inferred through analysis of contacts, communications, and actions within the virtual universe.

The universe traversal information may be analyzed to determine...