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System and method to use Captcha advertising message

IP.com Disclosure Number: IPCOM000191053D
Original Publication Date: 2009-Dec-14
Included in the Prior Art Database: 2009-Dec-14
Document File: 2 page(s) / 125K

Publishing Venue

IBM

Abstract

Disclosed is a system and method to use a captcha advertising message

This text was extracted from a PDF file.
At least one non-text object (such as an image or picture) has been suppressed.
This is the abbreviated version, containing approximately 72% of the total text.

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System and method to use Captcha advertising message

Advertisement is a common revenue source on the internet. Ads come with pop-up windows (yet less and less used because it tends to irritate the user who is discouraged to visit the site again) or are inserted here and there in the frame displayed as a header of the page, as a side column on right or left....

However such existing system presents several drawbacks:
These advertisements rarely reach their goal. Most of the time, they are simply ignored like papers that used to fill in our mail boxes some time ago.

These advertisements are most of the time blocked by ad-blocker programs.

The present system provides with a general and generic solution to the aforementioned drawbacks.

System and method description

The proposed system inserts a captcha challenge into web pages during the display process.

Figure 1 below is a schematic representation of the method operated by the proposed system.

Figure 1:

This process comprises two (or more) display phases:

1

[This page contains 1 picture or other non-text object]

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1.


2.

there is displayed the first part of the requested page

a captcha challenge is included in the page ; said challenge comprises a visible

advertising message and also comprises the final address or the encryption key to allow the final part to be displayed. The user must r...