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Method and System for Mapping Third Party Advertisement Statistics

IP.com Disclosure Number: IPCOM000195651D
Publication Date: 2010-May-11
Document File: 4 page(s) / 76K

Publishing Venue

The IP.com Prior Art Database

Related People

Tong Chen: INVENTOR [+3]

Abstract

A method and system for mapping third party advertisement statistics is disclosed. A mapping key is embedded in an advertisement for tracking and reporting the actual number of advertisement servings.

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Method and System for Mapping Third Party Advertisement Statistics

Abstract

A method and system for mapping third party advertisement statistics is disclosed.  A mapping key is embedded in an advertisement for tracking and reporting the actual number of advertisement servings.

Description

Disclosed is a method and system for third party advertisement statistics mapping process. 

In general, more than one advertisement system may plan the serving of a single advertisement.  Each system has its own mechanism of tracking whether an advertisement has been served fully.  However, due to various reasons, number of recorded servings for a given advertisement varies among these systems.  Therefore, there is a need to overcome this sub-standard reporting mechanism for efficiently correlating the number of servings recorded by different advertisement systems.

In an instance, as shown in the figure, once an order is committed, each advertisement that is attached to the order is processed by extracting an optional custom mapping key.  Thereafter, an Internet Advertising Board (IAB) publisher key, having a maximum length of 17 characters, is injected into each advertisement.  Subsequently, each advertisement along with its custom mapping key, IAB publisher key and booking information is sent to a lookup table hosted in a global server.  At a later period of time, when the global server receives a third party advertisement serving data, it uses either custom mapping keys or IAB publisher keys to locate corresponding advertisements.  In response to locating the advertisements, corresponding serving data is then sent to their original advertisement system for reconciliation.

In addition, an advertisement-placement is used to specify where, when and how advertisements must be served.  Each placement can have one or more advertisements to be served and conversely, one advertisement may be served to one or more placements.  Hence, it is not always possible to know the number of servings of an advertisement for a given advertisement-placement.  However, the method and system disclosed herein uses weighted-average algorithm to approximate the number of servings of an advertisement.  Therefore, when the number of servings of an advertisement is reported against a native advertisement key by one system, the method and system first traverses it to locate a mapping key.  In response to locating the mapping key, the method and system then distributes serving data among all campaigns that share a same advertisement.  

Consider the following scenarios of advertisement serving and the corresponding algorithm that may be employed to determine the number of advertisement servings.

In the first scenario, co...