Method and system for incentivies by proximity to delivery address.
Publication Date: 2010-May-12
The IP.com Prior Art Database
Disclosed is a method of offering incentives, such as coupons, to customers that are near the delivery address of a merchant in order to reduce merchant transportation costs that can be passed on to customers.
Method and system for incentivies by proximity to delivery address .
Disclosed is a method of offering incentives, such as coupons, to customers that are near the delivery address of a merchant. Many times a merchant will deliver a product to a given location only to return back to his manufacturing site to discover that a new order has been place for a location near where he just returned. For example, assume the family at 121 Elm Street call a pizzeria on Friday night at 7:00pm to order a pizza. Then just as the delivery driver is near the delivery destination (i.e. 121 Elm Street), the neighbor at 131 Elm Street decides a pizza is a good idea and so places and order at 7:30pm. The delivery drive then returns to the store to pick up another pizza by which he returns to the exact same street merely 50 feet from his previous order. This scenario describes a common scenario of wasted travel time and expense on the part of the merchant. In most cases, these costs have to be passed on to the purchaser. Therefore, we are disclosing a method of effectively aggregating orders into batches in order to reduce travel costs.
Figure 1 below depicts graphically how our system would work. We will specifically reference the numbers in blue to better clarify how our system could work. While this embodiment depicts a pizzeria as the merchant and Short Message Service (SMS) as the primary means of notification of incentive offers, it should be understood that this is one use case. Other use cases could include furniture delivery merchants or grocery delivery services like Peapod. Additionally, SMS may be appropriate for incentives that have a very short window of opportunity (e.g. 5 minutes due to product expiration), but one could use email coupons for products that are less time sensitive. Likewise, one could use Internet Protocol Television (IPTV) coupons that po...