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Method for redistribution of advertising during paused live television

IP.com Disclosure Number: IPCOM000196042D
Publication Date: 2010-May-26
Document File: 1 page(s) / 41K

Publishing Venue

The IP.com Prior Art Database

Abstract

One common feature of interactive television is the ability to pause live video streams in real time, giving the viewer the facility to choose their own breaks. During these pauses the user will inadvertently buffer time, creating the option to skip beyond advertising messages later in the broadcast, thus reducing the viewing figures for advertising slots.

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Method for redistribution of advertising during paused live television

One common feature of interactive television is the ability to pause live video streams in real time, giving the viewer the facility to choose their own breaks. During these pauses the user will inadvertently buffer time, creating the option to skip beyond advertising messages later in the broadcast, thus reducing the viewing figures for advertising slots.

    This disclosure provides a mechanism such that the live TV pause does not create additional time, but instead redistributes the segmentation of the allocated slot programme and advertisement, so that advertisements targeted for a later slot, are brought forward to take advantage of this pause. This at a minimum ensures that advertising that would otherwise be skipped later in the broadcast is brought forward during this pause, but also provides additional advertising time when the normal advertising slot if exceeded.

    Before or during a television programme is broadcast, the advertisements for that given programme are downloaded onto the set top box. The broadcast runtime is marked up into the television broadcast and advertising slots, such that the set top box can determine how to segment the broadcast and which video stream to play. Upon the viewer pressing pause of the live broadcast the following procedure occurs:

After an elapsed period of time, advertising stored on the set top will play on the screen

  The advertising will slowly get more obtrusive to counter the fact that the user may be pausing to look at an individual frame rather than...