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Method of Generating a Globally Unique Hash Key for an Advertisement

IP.com Disclosure Number: IPCOM000197948D
Publication Date: 2010-Jul-23
Document File: 3 page(s) / 108K

Publishing Venue

The IP.com Prior Art Database

Related People

Thomas Mathew: INVENTOR [+3]

Abstract

A method of generating a globally unique hash key for an advertisement is provided. The hash key is generated using an Internet Advertising Board (IAB) publisher key proposed as an industrial standard. Further, the method assigns independent hash keys for different occurrences of the same advertisement, thereby eliminating the need for data distribution among campaigns that share the advertisement.

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Method of Generating a Globally Unique Hash Key for an Advertisement

Abstract

A method of generating a globally unique hash key for an advertisement is provided.  The hash key is generated using an Internet Advertising Board (IAB) publisher key proposed as an industrial standard.  Further, the method assigns independent hash keys for different occurrences of the same advertisement, thereby eliminating the need for data distribution among campaigns that share the advertisement.

Description

Disclosed is a method of generating a globally unique hash key for an advertisement.  Often, more than one advertisement systems may orchestrate the serving of an advertisement.  However, there may be a discrepancy in tracking number of servings of the advertisement with respect to each advertisement system.  In order to correlate the number of servings from multiple advertisement systems, a Third Party Advertisement Tracking System (TPATS) may extract a mapping key embedded in the advertisements or generate a global advertisement publisher key.

The figure illustrates a method for generating a globally unique hash key for each advertisement, using an Internet Advertising Board (IAB) publisher key stored in a lookup table hosted on a global server.  The IAB publisher key proposed as an industrial standard is adopted to generate a globally unique hash key for each advertisement to be served.  The global unique hash key is generated and injected into each advertisement before an order f...