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Method and System for Product Placement in Games on Customer Facing Displays

IP.com Disclosure Number: IPCOM000198053D
Publication Date: 2010-Jul-23
Document File: 1 page(s) / 18K

Publishing Venue

The IP.com Prior Art Database

Abstract

A method and system for providing games in displays to customers for advertising one or more products is disclosed.

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Method and System for Product Placement in Games on Customer Facing Displays

Disclosed is a method and system for providing games in displays to customers for advertising one or more products. The method and system involves including games in customer facing displays which are placed near a shopping store, such as displays included at a point of sale lane or in a kiosk. These games are simple and interactive. For example the games may be Tic-Tac-Toe, Find the Difference, or I-Spy. Further, images of one or more products which are to be promoted by the shopping store are dynamically included in the games. For example, images of products, such as hot-dog and pop-corn may be included as icons in the game Tic-Tac-Toe, instead of X's and O's

In a scenario, vendors of a retail store may collaborate with the retail store for providing promotions of products of the vendors. Accordingly, the retail store may provide games with promotional products on displays which are placed near to the outlets of the vendor. The retail store may charge some fees from the vendors for providing such promotions. For example, a vendor of a snack bar placed at exit of the retail store may collaborate with the retail store for its products. Therefore, displays near billing counters and exit doors may include games with these products.

The method and system enables providing subliminal advertising of products to the customers. Such advertising may be provided while customers are near a shoppin...