Browse Prior Art Database

System and Method for User-involved Clothes Advertisement Experience

IP.com Disclosure Number: IPCOM000198085D
Publication Date: 2010-Jul-26
Document File: 5 page(s) / 152K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosured is a system and method for user-involved clothes advertisement experience. We provide: A method to construct a 3D avatar based on the user’s appearance and figure. A method to fit virtual clothes onto the avatar using optimization process. And a system and method to generate avatar animation sequence in virtual scenes.

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System and Method for User-involved Clothes Advertisement Experience

Disclosured is a system and method for user-involved clothes advertisement experience.

Advertisement is an important way for apparel manufactures to promote their products. Current methods for clothes advertisement usually take the following forms of media: paper media (e.g. newspaper, magazine), sound (e.g. radio), video (e.g. TV commercial), Internet media (e.g. flash component), and outdoor advertisement billboards. However, none of these traditional media enable user engagement and interaction with the content of the advertisement. Therefore it is difficult for the costumer to obtain intuitive experience from these types of media.

Recently, some B2C transaction platforms launched a new type of system for interactive clothes trying. In such system, a customer / user can interact with the clothes products and view the effect of the clothes being worn on by a model. This kind of system provides some improvement in user interaction, yet it still has some limitations. For example, the customer is not able to use one's own image for trying the clothes, thus the customer may feel less involved; also, the approach only provides a two dimensional interface and is thus not quite intuitive to users due to the fact that the actual world is three dimensional; furthermore, the system does not provide any meaningful background or just provide a fixed environment.

With the consideration of the above problems, the disclosured system provides the following solution for a system and method for user-involved clothes advertisement experience:

A method to construct a 3D avatar based on the user's appearance and figure.

A method to fit virtual clothes onto the avatar using optimization process.

And a system and method to generate avatar animation sequence in virtual scenes.

This solution can be illustrated by the system framework shown in Figure 1.

Figure 1: Framework of the system.

The key components of the disclosured system are respectively:
1. Information capturer
2. 3D avatar generator
3. Virtual clothes fitter

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4. 3D virtual scene planner


These components will be discussed in detail.

The system constructs a user-representative 3D avatar based on information such as a group of images taken from different angles for the user. To capture these images, equipment deployed in the way shown in Figure 2 is required. Such equipment consists of a large screen, a number of cameras (e.g. 3) at different positions, and a spring scale in front of the screen. Images will be taken for the user (both front and back) from all the cameras. Also, a spring scale is used to obtain the weight information of the user.

Figure 2: Framework of the system.

To generate a 3D avatar based on the user's appearance and figure, a method described in the work flow in Figure 3 is used. First the group of images is analyzed and correspondences ar...