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Methods and System for the Creation of Business Intelligence through Combined Rating, Metric and Demographic Data Obtained through Shareable, Intrumented Widgets

IP.com Disclosure Number: IPCOM000198358D
Publication Date: 2010-Aug-05
Document File: 3 page(s) / 26K

Publishing Venue

The IP.com Prior Art Database

Abstract

Prior art describes a method to enable users to rate a widget from the widget itself instead of through a widget catalogue. Other art has introduced the idea of incorporating user ratings into "advertisement widgets", enabling a completely new perspective as advertisement widgets currently have not been shown allowing the user and or viewer of the widget to rate either the advertisement itself, or its content.

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Methods and System for the Creation of Business Intelligence through Combined Rating, Metric and Demographic Data Obtained through Shareable , Intrumented Widgets

The core idea of this invention is to describe how end user ratings of advertising widgets and widget content can be correlated with traditionally tracked widget metrics and public data exposed by social community web sites to produce a superior view of how the widget and the widget's content are viewed by the end users of the widget.

Previous inventions have disclosed a method to enable users to rate a widget from the widget itself instead of through a widget catalogue as currently required. They have also introduced the idea of incorporating user ratings into advertisement widgets. What is proposed in this disclosure is a completely new perspective, as advertisement widgets currently do not allow the user or viewer of the widget to rate either the advertisement itself or its content. Moreover, those rating metrics have not been made available to widget publishers through a widget catalogue.

This new method describes a system to correlate user rating and metric data. That is, proposed is an advantageous and unique way to consume correlated user rating and metric data to benefit the widget publishers. For clarity, here "manufacturer" refers to the content provider, and publisher refers to the entity collecting and analyzing the observed metric data. To illustrate the invention, consider the following content provider and widget publisher:

How the Invention would work

Fundamental Idea

Assumption: Consider a shareable advertisement widget one that includes functionality allowing users to provide user ratings as given in previous the disclosures. "Shareable" describes an enabled behavior in that the widgets include functionality that enables a user to "copy" the widget to another location, such as an internet site, computer desktop or mobile device, to create a new instance of the same widget in the new location. So in this case, a reader of a blog could choose to copy the a particular widget to a personal page on a social networking site. The publisher keeps track of the number of people who viewed, interacted with, and or grabbed the widget for use on other sites along with a lengthy list of other metrics regarding the user and the use of the widget's content. The publisher also keeps track of the relationship between widget host sites as the widget is "grabbed" or copied from one site to another. As traditional metrics are gathered the metrics are aggregated and correlated with respective host site as appropriate.

The publisher determines the best places to post a new widget based on empirical

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data collected from previously published widgets. Shareable copies of the new widget are then posted at several of the internet locations identified. For example the widget described could be placed on multiple blogs, communities and other

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relevant sites.

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