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Method and System for Video Advertising using Automatic Tagging of Videos

IP.com Disclosure Number: IPCOM000198736D
Publication Date: 2010-Aug-13
Document File: 4 page(s) / 22K

Publishing Venue

The IP.com Prior Art Database

Related People

Allie K Watfa: INVENTOR [+3]

Abstract

A method and system for video advertising using automatic tagging of videos is disclosed. The method and system enable a user to search videos over World Wide Web and enable a web search engine to insert appropriate video advertising in video search results that are displayed to the user.

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Method and System for Video Advertising using Automatic Tagging of Videos

Abstract

A method and system for video advertising using automatic tagging of videos is disclosed.  The method and system enable a user to search videos over World Wide Web and enable a web search engine to insert appropriate video advertising in video search results that are displayed to the user.

Description

Disclosed is a method and system for video advertising in a World Wide Web search environment using automatic tagging of videos.  The system includes a web search engine for searching information, especially, videos or multimedia content (hereinafter, videos) over the World Wide Web.  The web search engine may be, for example, Yahoo!* Search.  The users are able to search videos, such as, movies, movie scenes, personal or family videos, documentaries, TV shows and the like, using keywords.  The system facilitates the web search engine to fetch untitled videos in addition to titled videos based on the keywords and automatic tagging of the videos.

Automatic tagging includes parsing videos that are accessible to the web search engine to generate a data structure for the videos.  Tags are generated for the videos or parts of the videos.  The data structure of videos is built using Key IDs assigned to each tag.  The Key ID may be related to descriptive parameters of the video.  For example, the Key ID may be a composite ID indicative of a Video Link ID, Start Time ID and End Time ID.  Thus, a reference for each tag may include, Key ID {Video Link ID | Start TIME | End TIME}.  The Key ID may be mapped to an AD ID.

Similarly, the system auto-tags video advertisements that are to be published with the video search results.  The tags for the videos or the parts of the videos are then mapped to the tags of the video advertisements to be published.  The web search engine then displays video search results to the user based on the mapping of the tags for the videos accessible to the web search engine and the keywords used by the user.  Before displaying the video search results to the user, the system inserts a video advertisement in the video search results based on the mapping of the tags associated with the videos and the tags associated with the video advertisement.  Thus, when a user performs a video search result, the video advertisement corresponding to the mapping of tags is displayed to the user prior to displaying the video search result.  Alternatively, the video advertisement may be displayed any time during the run time of the video search result. 

Further, the steps of generating the data structures, the automatic tagging and the tag mapping are performed prior to the user performing the search.  Thus, the auto-tagged videos are available before the user performs the search.  Also, the video advertisements may be associated with the videos accessible to the web search engine prior to the user performing the search.

The web search engine parses...