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Method and System for Providing Clickable Advertisements with Relevant Information

IP.com Disclosure Number: IPCOM000198739D
Publication Date: 2010-Aug-13
Document File: 2 page(s) / 32K

Publishing Venue

The IP.com Prior Art Database

Related People

Jonathan Kilroy: INVENTOR [+3]

Abstract

A method and system for providing clickable advertisements of products with information relevant to users is disclosed. The method and system involves displaying a clickable advertisement with a short content about a product, which is identified based on latest news, reviews, or blogs corresponding to the product.

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Method and System for Providing Clickable Advertisements with Relevant Information

Abstract

A method and system for providing clickable advertisements of products with information relevant to users is disclosed.  The method and system involves displaying a clickable advertisement with a short content about a product, which is identified based on latest news, reviews, or blogs corresponding to the product.

Description

Disclosed is a method and system for providing clickable advertisements of products with information relevant to users is disclosed.  The method and system involves displaying a clickable advertisement with a short content about the product, which is identified based on latest news, reviews, or blogs corresponding to the product.

The method involves displaying attractive headlines about a product with clickable links in an advertisement.  In order to accomplish this, one or more tagged keywords associated with an advertisement are utilized to search for latest news, blogs, headline, social communication, and reviews about the product over web.  Results of the search are then filtered to remove results which provide negative information about the product.  Further, any ambiguous or inappropriate results about the product are also removed.  Filtering of the search results may be performed based on pre-set criteria or may be performed by the advertisers.  Thereafter, based on the filtered results, content for a headline to be displayed for the product in the advertisement is phrased.  Further, hyperlinks for relevant links for the product are provided with the headline.

In a scenario, a headline displayed on an advertisement for a product is refreshed at a regular time interval.  In order to refresh the headline, a fresh search is perform at the regular time interval for retrieving latest news, blogs, headline, social communication, and reviews about the product.  

The method disclosed herein can be implemented while providing advertisements to the users over general websites, shopping websites, and so forth.  Further, while providing sponsored search links over a search engine for a search conducted by a user, such attractive headlines about the sponsored search link may b...