Browse Prior Art Database

Method and System for displaying Contextual Ads to Users during Instant Messaging Sessions

IP.com Disclosure Number: IPCOM000198945D
Publication Date: 2010-Aug-18
Document File: 2 page(s) / 14K

Publishing Venue

The IP.com Prior Art Database

Related People

Praveen GS: INVENTOR

Abstract

A method and system is disclosed for displaying contextual ads to one or more users during an instant messaging (IM) session.

This text was extracted from a Microsoft Word document.
This is the abbreviated version, containing approximately 53% of the total text.

Method and System for displaying Contextual Ads to Users during Instant Messaging Sessions

Abstract

A method and system is disclosed for displaying contextual ads to one or more users during an instant messaging (IM) session.

Description

Disclosed is a method and system for displaying contextual ads to one or more users during an instant messaging (IM) session.

In accordance with the method disclosed here, an IM session where one or more users are chatting with each other using an IM client is monitored for identifying keywords and/or phrases used by the one or more users.  

Subsequent to identifying the keywords and/or phrases, the method performs a search using the keywords and/or phrases to retrieve one or more ads that may be relevant to the IM session.

Once, the one or more ads are retrieved, the method displays the one or more ads to the one or more users in their respective chat windows.  In an embodiment, each user may be displayed only those ads which are relevant to the keywords and/or phrases specifically used by the user himself.

As the ads are readily available in the chat windows during the IM session, a user may click on the ads to find more information about product/service advertised in the ads.  Further, since the ads are contextually related to the IM session, the user may find the ads more relevant to their immediate requirements.  Hence, this may increase clickthrough rate of the ads.

Moreover, the method also enables a user to share the ads with one or more IM contacts of the user.  For example, the user may quickly share an ad with eac...