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Method and System for Raising Awareness and Appeal for Tagging Media Content

IP.com Disclosure Number: IPCOM000200354D
Publication Date: 2010-Oct-07
Document File: 3 page(s) / 230K

Publishing Venue

The IP.com Prior Art Database

Related People

Mehul Sanghavi: INVENTOR

Abstract

A method and system is disclosed for raising awareness and appeal for tagging media content.

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Method and System for Raising Awareness and Appeal for Tagging Media Content

Abstract

A method and system is disclosed for raising awareness and appeal for tagging media content.

Description

Disclosed is a method and system for increasing visibility and awareness for specific pieces of media content which contains low or no metadata in terms of user visible tags and associated semantic keywords.  In order to make the specific pieces of media more conducive to user-generated tagging, the volume of metadata associated with the media content is increased via some pre-defined business rules and heuristics.  The volume of the metadata is increased such that users find it easier to lookup the otherwise hidden content.  This enables the users to add additional keywords and terms to the media content.  Addition of the user defined tags, keywords and semantic terms further results in increased visibility and search awareness of the media content thus leading to a virtuous cycle of content discovery.  This facilitates a user to search the media content faster using the additional tags, keywords and semantic terms.

Fig. 1 illustrates the method and system for tagging media content.  A user may tag the media content in one of User Generated Content (UGC) contribute mode and UGC metadata mode.  In both these cases, the user adds additional media content or metadata to a central media Database (DB).  In order to add the metadata, un-tagged or low-tagged media content is identified and marked via predefined business rules and heuristics.  The marked media content is sent from the media DB to a rules engine.  Upon receiving the marked media content, the rules engine inspects the marked media content.  In response to inspecting the marked media content, it is determined whether to increase the searchability of the content by adding semantic terms.  Thereafter, the media content is re-surfaced to the property home or top-views screens for additional public consumption.  The determination to increase the searchability may be done based on the predefined business rules.  For example, extrapolating words from transcribed videos and adding it as non-committed metadata for search awareness o...