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Method and System for Controlling Skipping of Advertisements in a Video

IP.com Disclosure Number: IPCOM000200486D
Publication Date: 2010-Oct-15
Document File: 2 page(s) / 16K

Publishing Venue

The IP.com Prior Art Database

Related People

Prabhakaran Krishnamoorthy: INVENTOR

Abstract

A method and system for dynamically skipping advertisements in a video is disclosed. The method and system enable a user to skip an advertisement by providing a "skip advertisement" functionality. The "skip advertisement" functionality is based on user behavior and an importance associated with the advertisement data.

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Method and System for Controlling Skipping of Advertisements in a Video

Abstract

A method and system for dynamically skipping advertisements in a video is disclosed.  The method and system enable a user to skip an advertisement by providing a “skip advertisement” functionality.  The “skip advertisement” functionality is based on user behavior and an importance associated with the advertisement data.

Description

Typically, one or more advertisements are rendered before a video begins to play.  Inserting the advertisements in the video provides additional source of revenue for the advertisers and platform providers.  Currently, users may be allowed to skip the advertisements and jump directly to main content in the video.  However, this results in loss of income for the advertisements.  Certain systems do not allow the advertisements to be skipped in the video and thus need to wait for the entire advertisement to be rendered before showing the main content associated with the video.  However, such systems often annoy the users leading to a bad user experience.

Disclosed is a method and system for dynamically skipping an advertisement in a video based on user behavior and an importance associated with advertisement data.  An option is provided to the user to skip the advertisement only during selected times.  Advertisers and platform providers decide the time when the users may be presented with the option to skip the advertisement.

Each advertisement has certain “hot spots” defined by the advertiser.  The “hot spots” correspond to important parts of the advertisement that the advertiser wants the users to watch before the user is provided with the option to skip the advertisement.  Thus, advertisers may be allowed to configure such “hot spots” in the advertisements.  As a result, users are allowed to skip advertisements only after they watch the important parts.  This could be repeated multiple times in a single advertisement.

In the same manner, platform providers that provide resources for hosting videos may configure settings associated with viewing of the advertisements.  For example, a platform provider may set a rule that an advert...