Dismiss
InnovationQ will be updated on Sunday, Oct. 22, from 10am ET - noon. You may experience brief service interruptions during that time.
Browse Prior Art Database

Method and System for Creating Socially Tagged Advertisements

IP.com Disclosure Number: IPCOM000200637D
Publication Date: 2010-Oct-22
Document File: 3 page(s) / 53K

Publishing Venue

The IP.com Prior Art Database

Related People

Kumar Nagaraj: INVENTOR

Abstract

A method and system for creating socially tagged advertisements is disclosed. The method tags an advertisement with social activities of user's contacts that are related to the product or the brand being advertised in the advertisement. The advertisement tagged with the social activities of the user's contacts may increase the user's interest in the advertisement and thus result in a click through.

This text was extracted from a Microsoft Word document.
At least one non-text object (such as an image or picture) has been suppressed.
This is the abbreviated version, containing approximately 52% of the total text.

Method and System for Creating Socially Tagged Advertisements

Abstract

A method and system for creating socially tagged advertisements is disclosed.  The method tags an advertisement with social activities of user's contacts that are related to the product or the brand being advertised in the advertisement.  The advertisement tagged with the social activities of the user's contacts may increase the user's interest in the advertisement and thus result in a click through.

Description

Disclosed is a method and system for creating socially tagged advertisements as illustrated in the figure.  The method extracts information that is relevant to the advertisement from the social activities of user’s contacts in one or more social networks.  The information regarding social activities of user’s contacts may be, for example, blog posts, status updates, photo uploads, comments and the like about the product, the brand or the service (hereinafter referred to as the brand) advertised in the advertisement.

Figure

In order to extract the information, the social activities of the user’s contacts, such as, explicitly added friends or implicitly inferred friends, are searched.  The search is conducted for social activities associated with the brand or the related brands using a combination of the user's contacts and relevant search terms corresponding to the brand or the related brand.  The relevant search terms to search for in social network feeds are obtained from a user activity context.  For example, if the user is performing a web search, then the relevant keyword may be the search query used for the web search.  Whereas, if the user is browsing an article, then important terms in the article may be used as...