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Method and System for Advertising Anonymously in an Online Social Community

IP.com Disclosure Number: IPCOM000201010D
Publication Date: 2010-Nov-04
Document File: 3 page(s) / 35K

Publishing Venue

The IP.com Prior Art Database

Related People

Prabhakaran Krishnamoorthy: INVENTOR

Abstract

A method and system for advertising anonymously in an online social community is disclosed. The method facilitates an advertiser to anonymously publish advertisements in the online social community. The method also allows users to respond to the advertisements in an anonymous manner.

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Method and System for Advertising Anonymously in an Online Social Community

Abstract

A method and system for advertising anonymously in an online social community is disclosed.  The method facilitates an advertiser to anonymously publish advertisements in the online social community.  The method also allows users to respond to the advertisements in an anonymous manner.

Description

Advertisements are generally used for broadcasting information regarding articles which are to be bought or sold, and to seek information and opinions from users, etc.  Typically, when an advertisement is displayed, the identity of the advertisers is also disclosed.  However, in certain cases, it may be desirable for the advertiser to maintain anonymity and conceal the information regarding the identity of the advertiser.  Similarly, it may be desirable for a user responding to an advertisement to maintain anonymity in some cases.  Such cases arise when revealing the identity of the advertiser or the user may adversely impact the advertisement campaign and the advertiser.

Disclosed is a method and system for advertising anonymously in an online social community.  As shown in the figure, an advertisement is displayed to a user without revealing the identity of the advertiser.  In a scenario, the advertiser may correspond to a contact of the user in the online social community.  Examples of the contact may include a friend, a colleague, or a relative of the user in the online social community.

Figure

The method and system disclosed herein anonymously displays advertisements from an advertiser to multiple users in the online social community associated with the advertiser.  In an instance, the advertisements may include partial information such as age, sex, location, etc. of the advertiser.  The partial information enables a user to respond effectively to the advertisement.  This enables an advertis...