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Method for Targeted Advertising Based on RFID

IP.com Disclosure Number: IPCOM000201309D
Publication Date: 2010-Nov-10
Document File: 2 page(s) / 22K

Publishing Venue

The IP.com Prior Art Database

Abstract

Disclosed is a means of advertising to consumers, based upon radio frequency identification (RFID) indicators designed to filter and streamline the messages delivered to any particular individual.

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Method for Targeted Advertising Based on RFID

Radio-frequency identification (RFID) is a technology that uses communication via electromagnetic waves to exchange data between a terminal and an object such as a product, animal, or person for the purpose of identification and tracking. Some tags can be read from several meters away and beyond the line of sight of the reader. Radio-frequency identification involves interrogators (also known as readers), and tags (also known as labels). Most RFID tags contain at least two parts. One is an integrated circuit for storing and processing information, modulating and demodulating a radio-frequency (RF) signal, and other specialized functions. The second is an antenna for receiving and transmitting the signal. There are three types of RFID tags: passive RFID tags, which have no power source and require an external electromagnetic field to initiate a signal transmission, active RFID tags, which contain a battery and can transmit signals once an external source ('Interrogator') has been successfully identified, and battery assisted passive (BAP) RFID tags, which require an external source to wake up but have significant higher forward link capability providing greater range.

Advertising in a public space cannot be accurately presented to an individual when the individual is not known.

The disclosed solution is a method that will allow the presentation of advertisement to an individual anonymously without the need to specifically identify the individual. The method used here is to identify any RFID tags currently in a an identified area and present advertising based on the items identified by these tags.

Inventive Method:


A large number of items that are purchased contain an RFID tag. This RFID tag, when...