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Method of Providing Mobile Coupons for Location Based Targeted Advertising

IP.com Disclosure Number: IPCOM000202801D
Publication Date: 2011-Jan-03
Document File: 2 page(s) / 30K

Publishing Venue

The IP.com Prior Art Database

Related People

Abhilash Manapatt: INVENTOR

Abstract

A method of providing mobile coupons for location based targeted advertising is disclosed. The mobile coupons are provided to customers based on demographic information, behavioral data, interests, and geo-location.

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Method of Providing Mobile Coupons for Location Based Targeted Advertising

Abstract

A method of providing mobile coupons for location based targeted advertising is disclosed.  The mobile coupons are provided to customers based on demographic information, behavioral data, interests, and geo-location.

Description

Disclosed is a method for providing mobile coupons for location based targeted advertising.

The method involves collecting demographic information, behavioral data, and interests from customers using an application provided on a mobile device of the customers.  The mobile device may be for example, a Smartphone, a GPS device on a car, etc.  The demographic information, behavioral data, and interests may then be transmitted to a web server.  The web server also stores information from advertisers opting for the location based targeted advertising.

The location based targeted advertising may be combined with mobile coupon based advertising for better targeting and pushing coupon codes for advertisements or promotions.  A customer's location data and purchase information may be tracked for providing related coupon ads and for recommending purchases.  For example, advertisers may opt to display coupon based offers, coupon based deals, or coupon based discounts on a mobile device of the customer.  The customer may receive coupon ads as coupon codes displayed on the application in the mobile device when the customer arrives at a location.  The application may displa...